Allure Bridals

Allure Bridals began in 1998 as a retail store and has grown into an award-winning bridal manufacturer. Allure pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. At Allure, the designers believe that brides should feel nothing less than gorgeous on their wedding day. The designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of their patented Allure construction. The result is Allure’s three bridal collections: Allure Bridals, Allure Romance, and Allure Couture along with Madison James, their debut designer collaboration. For each of the collections, Allure believes in the details: beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Beaded lace, English net, and rich satin compose gowns that are nothing but glamorous. Brides deserve to be at their most beautiful, and Allure’s aim is not only to design and produce the perfect gown but to provide daily inspiration for their brides-to-be.