For more than 70 years, thousands of brides have traveled to Kleinfeld Bridal in New York City to find their wedding day looks. From the moment you walk through the doors, you’ll feel the magic of Kleinfeld. Not only does Kleinfeld have 30,000 square feet filled with the largest selection of wedding dresses in the world, it also has the greatest professional staff of over 200 employees who are dedicated to finding and perfecting your bridal look.
At Kleinfeld, we understand the emotional and financial value of selling wedding dresses. Whether you’re looking to sell your wedding gown or explore our pre-owned collection, we’re here to guide you through the process of selling bridal gowns. Here’s our expert 10-step checklist to ensure a smooth and successful experience when selling bridal dresses online.
1. Professional Cleaning: A Fresh Start
Before listing your dress, invest in professional cleaning. At Kleinfeld, we emphasize the importance of gown preservation. A pristine dress not only photographs better but also commands a higher price when selling used bridal dresses.
2. Capture the Magic: High-Quality Photography
Showcase your dress in its best light with professional-quality photos. At Kleinfeld, we know the power of a well-photographed gown when selling wedding dresses. Capture multiple angles, close-ups of unique details, and ensure excellent lighting.
3. Tell Your Dress’s Story: Detailed Description
Craft a comprehensive description of your dress. Include the designer (we’re proud to work with numerous renowned designers), size information (refer to our size guide if needed), any alterations made, and the gown’s current condition. Transparency builds trust with potential buyers when selling bridal gowns.
4. Price It Right: Market Research
Research similar listings to determine a competitive price for your gown. At Kleinfeld, we pride ourselves on fair pricing, and we encourage sellers to do the same. A well-priced dress often sells faster when you’re trying to sell your wedding gown.
5. Choose Your Platform: Where to Sell
Select the right platform for your listing. We’re excited to offer Kleinfeld Again, our own marketplace for selling used bridal dresses. It’s a trusted platform that ensures both sellers and buyers have a secure and satisfying experience.
6. Create an Irresistible Listing
Combine your stunning photos with your detailed description to create an attractive listing. Use relevant keywords like “selling wedding dress” and “selling bridal gowns” to improve visibility. Remember, your listing should capture the essence of your dress and its potential to make another bride’s dreams come true.
7. Be Open to Negotiation
At Kleinfeld, we understand the art of negotiation when selling bridal dresses. Be prepared for offers that might be lower than your listed price. Have a minimum acceptable price in mind, but remain flexible to increase your chances of a successful sale.
8. Spread the Word: Promote Your Listing
Share your listing on social media platforms. Follow Kleinfeld’s lead by engaging with bridal communities on Instagram and Facebook. The more visibility your dress gets, the higher the chances of finding the right buyer when selling your wedding gown.
9. Responsive Communication: Key to Success
Promptly respond to inquiries with a high level of professionalism and care. Clear, timely communication builds trust and can turn an interested browser into a committed buyer when selling bridal gowns.
10. Secure Packaging & Shipping
Once sold, package your dress with utmost care. At Kleinfeld Again, we inspect all gowns to ensure they reach buyers in the promised condition. For tips on how to safely transport your gown, check our guide on traveling with a wedding dress.
By following this checklist, you’re not just selling a wedding dress – you’re passing on a dream, much like we do every day at Kleinfeld. Remember, your gown has the power to make another bride feel as special as you did on your big day.