For more than 70 years, thousands of brides have traveled to Kleinfeld Bridal in New York City to find their wedding day looks. From the moment you walk through the doors, you’ll feel the magic of Kleinfeld. Not only does Kleinfeld have 30,000 square feet filled with the largest selection of wedding dresses in the world, it also has the greatest professional staff of over 200 employees who are dedicated to finding and perfecting your bridal look.
Although you may have already said “yes!” to your dress and your wedding day has passed, the invaluable memories you have are bound to last a lifetime. So much so that you may no longer feel the need to hold onto your wedding gown. In fact, you might be considering selling your wedding dress. Whether you’re looking to recoup costs or pass on the beauty to another bride, getting the best price when selling your bridal gown is essential. This guide will walk you through the steps to maximize your resale value when selling bridal dresses.
1. Timing: Key to Selling Wedding Dresses
The bridal industry has seasons, so timing can significantly impact your success in selling used bridal dresses.
- List your wedding gown during peak planning seasons (typically January to March)
- Capitalize on post-holiday engagements by listing right after major holidays
- Avoid oversaturated markets during the off-season when selling bridal gowns
2. Preserve Your Bridal Gown
A well-maintained dress can fetch a higher price when you sell your wedding gown.
- Clean your bridal dress professionally soon after your wedding
- Store in a cool, dry place away from direct sunlight to maintain quality
- Use acid-free tissue paper and a breathable garment bag for storage
3. Document Everything for Your Bridal Gown Listing
Detailed information can increase buyer confidence when selling bridal dresses.
- Keep all original tags, receipts, and certificates of authenticity
- Document any alterations made to the wedding dress
- Take high-quality photos from multiple angles including close-ups of details
4. Price Your Wedding Dress Right
Setting the right price is crucial for a quick and profitable sale of your bridal gown.
- Research similar dresses on platforms for selling used bridal dresses
- Consider the original price, condition, and any customizations
- Generally, aim for 40-60% of the original retail price when selling your wedding gown
5. Choose the Right Platform to Sell Your Wedding Gown
Where you sell can greatly impact your success in selling bridal gowns.
- Online marketplaces specializing in selling wedding dresses: PreOwnedWeddingDresses.com, StillWhite, Once Wed, or Kleinfeld Again
- Local consignment shops specializing in bridal wear
- Social media platforms like Facebook Marketplace or Instagram for selling bridal dresses
6. Craft a Compelling Listing for Your Bridal Dress
Your listing should be informative and appealing to potential buyers looking for used bridal dresses.
- Use SEO-friendly keywords related to selling wedding dresses in your title and description
- Keywords include: “wedding gown sell,” “selling wedding dress,” “selling bridal gowns,” “selling bridal dresses,” “sell bridal dresses,” “sell wedding gown,” “sell your wedding gown,” “sell a wedding dress,” “selling a wedding dress,” “sell wedding dresses,” etc.
- Include all relevant details: designer, size, style, silhouette, fabric, and condition of the bridal gown
- Tell the story of your dress – buyers love a personal touch when shopping for used bridal dresses
7. Be Flexible and Patient When Selling Your Wedding Gown
The process of selling bridal gowns might take time but patience can pay off.
- Set your original listing price higher than the minimum you’d accept for your wedding dress
- Be open to reasonable offers when selling your bridal dress
- Consider seasonal promotions or discounts if the gown doesn’t sell quickly
- Don’t be afraid to relist your wedding dress if necessary
8. Offer Excellent Customer Service When Selling Your Bridal Gown
Good communication can lead to a faster sale and potentially a higher price for your wedding dress.
- Respond promptly to inquiries about your bridal gown
- Be honest about the condition and any flaws in your wedding dress
- Offer additional photos or video calls if requested by potential buyers
Selling your wedding dress or bridal gown can be a rewarding experience. By following these tips, you’ll be well-positioned to get the best possible price for your cherished dress. Remember, every bridal gown has a story, and somewhere out there is a bride waiting to continue that story. With patience, preparation, and a bit of marketing savvy, you can ensure your wedding dress finds its new home at a price that you and your wallet love.
FAQs About Selling Wedding Dresses
- Q: How much can I expect to get when I sell my used wedding dress?
A: Generally, you can expect to receive 40-60% of the original retail price when selling your bridal gown depending on factors like the dress’s condition, designer, and current trends. - Q: Is it better to sell my wedding dress online or in a local shop?
A: Both have advantages when selling bridal dresses. Online platforms offer a wider audience, while local shops might provide a quicker sale. Consider trying both methods to maximize your chances of selling your wedding gown. - Q: How long does it typically take to sell a wedding dress?
A: The timeframe for selling bridal gowns can vary greatly, from a few days to several months. Factors like pricing, dress style, and market demand all play a role in how quickly you can sell your wedding dress.
By implementing these strategies, you’ll be well on your way to getting the best price when selling your wedding dress or bridal gown. Remember, patience and presentation are key in the resale market for bridal dresses. Good luck with selling your wedding gown!