Kleinfeld’s Best-Kept Secret
You may call yourself a Kleinfeld expert from watching the show for years, but do you know one of Kleinfeld’s best-kept secrets? The secret is out—our brides love shopping for their wedding dress during the week. Brides who come in on a Tuesday, Wednesday, or Thursday often love their experience so much that they recommend it to others. Here’s why.
The store is quieter and more intimate
Many brides and their guests plan an entire weekend in New York City around shopping at Kleinfeld, which makes weekends our busiest time. During the week, consultants have staggered days off, resulting in fewer appointments. This means the salon can feel quieter and more intimate. The energy and excitement are still there—it’s just a bit more relaxed.
There’s more room to spread out
During busy times, brides may take turns using shared pedestals and mirrors while trying on dresses. During the week, there’s a higher chance of having your own space, allowing you and your guests to spread out and enjoy the experience more comfortably.
You may meet SYTTD cast members
The consultants, sales managers, and owners you see on Say Yes to the Dress work full-time at Kleinfeld. That means there’s a strong chance you’ll meet one of your favorite personalities during a weekday appointment.
There are weekday trunk shows
Kleinfeld hosts designer events and trunk shows regularly. While many take place on weekends, select designers also host special weekday events. These offer the opportunity to explore new collections, discuss customizations, and take advantage of exclusive promotions.
SYTTD films on weekdays
If you’re hoping to visit while Say Yes to the Dress is filming, weekdays are your best option, as filming does not take place on weekends.
Ready to find “the one”? Make an appointment.



