Allure Bridals

Founded in 1998 as a retail store, Allure Bridals has grown into an award-winning bridal manufacturer known for excellence in design, superior fit, and irreproachable craftsmanship. With a legacy of dressing countless brides during one of the most treasured moments of their lives, Allure creates wedding dresses that reflect both beauty and intention, offering brides a refined balance of elegance, structure, and confidence.

At an accessible luxury price point, Allure Bridal gowns showcase rich fabrics such as satin, lace, English net, and floral appliqués, elevated with decadent beading and embroidery. The brand’s patented construction is central to its signature aesthetic, delivering comfort and support without sacrificing romance. Guided by the belief that one-of-a-kind details and an impeccable fit should help every bride shine, Allure designs with inspiration, artistry, and a distinctly bridal sensibility.

The brand’s success includes three bridal collections—Allure Bridals, Allure Romance, and Allure Couture—along with Madison James, its debut designer collaboration. Allure also founded The Disney Fairy Tale Weddings Collection. *Please contact us prior to your appointment in order to confirm the availability of a specific style.