Estee Couture

Founder and designer of Los Angeles-based ESTEE COUTURE, Estee Yao has her finger on the pulse of what the modern bride wants to wear on her wedding day. She creates romantic, beautiful wedding dresses that also celebrate strength, self-assuredness, and personal style. “My brides are confident, professional, independent women. They represent a new standard in beauty and individualism. They’re not afraid to show their bodies and their soft, feminine side at the same time,” says Yao.

The 2022 ESTEE COUTURE Bridal Collection reflects Yao’s passion for thoughtful design and her gift for creating bridal gowns that speak to a wide range of tastes. Known for her stellar fit and construction, she offers brides the support and structure they need to feel confident from ceremony to celebration. This season, Yao introduced an exciting new construction concept inspired by her love of lingerie, while sourcing rich, multi-dimensional fabrics and beading from the finest European mills.

Through her ongoing one-on-one dialogue with brides, Yao gains invaluable insight into what women want to look and feel like on one of the most significant days of their lives. Her dedication to craftsmanship, fit, and client connection has made ESTEE COUTURE a fresh, bold force in the global bridal industry.