Toni Federici

Designer Toni Federici and Jilly Smith, her director of operations, preside over a company that is part dream factory and part bridal confectionery. As the only company in America where skilled artisans cut, sew, and embellish couture veils by hand, Toni Federici is celebrated for its extraordinary craftsmanship and romantic bridal details. The brand’s signature aesthetic reflects Toni’s belief that a veil should feel as special and unforgettable as the gown it accompanies—elegant, luminous, and lovingly made.

Toni brought Jilly aboard after moving her blossoming veil production from St. Louis to a historic building in their Mount Vernon, Illinois, hometown in 1995. Over the years, the designer and her operations director invented a language of veils while learning the bridal industry through thousands of miles of travel and conversations in hundreds of dressing rooms across the country. That hands-on experience continues to shape the collection, blending couture artistry with an intuitive understanding of the modern bride.